Growth Partnership — E-commerce Grand Masters
Growth Partnership · Maximum 3–4 active partnerships

We do not charge a retainer.

We are so certain we will deliver results that we do not charge a retainer. We invest alongside you, working on your brands. We take a share of the operating profit. Nothing else. No monthly fees, no agency retainer. Just aligned incentives from day one. This is the most powerful commercial position in the market.

We invest first. We earn from the profit we create.
Revenue share on operating profit · Zero retainer · Selective by design
Present your case Meet the operators

We don't take pitches we haven't qualified. Tell us who you are and what you've built. We'll read every word.

Growth Partnership — Pablo & Luca
Built inside Amazon · Trained at these global brands · Still operating 8-figure brands today
Amazon
P&G
Samsung
Pantene
Braun
Head & Shoulders
Gillette
Oral-B
Pampers
Ariel

❝If your operating profit doesn't grow, — neither does ours.❞

— The Founders, E-commerce Grand Masters
Growth Partnership — Module 3 (Track record · the proof, by the numbers) · E-commerce Grand Masters
Track record

Zero to eight figures. Inside three years.

Numbers, not stories.

0 → 8 figures
Current partner brand on Amazon.
Year 3 · ongoing
Partnership still running today.
25+ years combined
E-commerce inside Amazon, P&G, Samsung, own brands and TikTok.
3–4 partnerships max
Active at any time. Capacity is the constraint, by design.

8x revenue growth on P&G's Amazon Spain business inside two and a half years. Amazon channel launched for P&G in six European countries. Seven consecutive years of pan-European Vendor negotiations between P&G and Amazon. Ten years operating inside Amazon Europe's Retail business. Two of our own brands past seven figures on Amazon today. We've also launched our own brands on TikTok Shop and know the channel — but Growth Partnerships are currently Amazon-only (Vendor 1P + Seller 3P / FBA). None of this is theoretical. We operated all of it, with our names on it.

Growth Partnership — Module 4 (The team you'll operate alongside) · E-commerce Grand Masters
The team you'll operate alongside

Three operators. You'll work with all three.

Vendor side · Platform side · Seller side. The combination is the unfair advantage. In a Growth Partnership, all three of us are on the line with you.

Pablo Lapeña
Pablo Lapeña
Co-Founder · Vendor Side (P&G) → Seller Side
P&G — Senior Director, Amazon Europe

I spent 15 years at P&G. Seven of them running the Amazon Europe commercial relationship out of Geneva, where I launched the channel in six European countries. Before Geneva, I 8x'd P&G's Amazon business in Spain in two and a half years. While I was doing all that, I built my own brands as a seller — and I'm still running a seven-figure brand on Amazon today.

"My day job at Procter & Gamble for eight years was negotiating with Amazon. My day job today is selling on Amazon. Most operators only see one of those two sides."

Luca Marini
Luca Marini
Co-Founder · Vendor / Systems Side
P&G Italy · Samsung Middle East

I was Director of E-commerce Italy at P&G — built Amazon home-care from zero, then expanded into eBay, AliExpress and Vente-Privée. Then Samsung Middle East as regional director: mobile and devices across Amazon Turkey, Amazon Egypt and the regional marketplaces. Global experience opening and scaling new markets and new channels, TikTok Shop included. Still operating today, alongside Pablo.

"Most operators optimise. Few engineer. The difference is whether you're reacting to the platform or designing your relationship with it."

Daniel Arenas
Daniel Arenas
Partner & Main Advisor · Platform Side
Senior Category Leader, PC & Gaming · Amazon Europe (10 yrs)

I spent ten years inside Amazon Europe Retail. I owned the annual Vendor negotiations from inside the platform — I sat on the other side of Pablo's and Luca's table. I led European Peak Events (Prime Day, Black Friday). I left in December 2025 to join a European AI venture.

"I'm the only person in this room who sat across the table from Pablo and Luca at Amazon. I bring what the platform actually optimises for — not what brands assume."

Plus a 30+ person operating team behind us — analysts, category specialists, creative leads, PPC operators. In a Growth Partnership the three of us lead, and the team executes. You get the senior brains and the operational hands.

Growth Partnership — Module 5 (Who this is for · qualification) · E-commerce Grand Masters
Honest qualification · Read before presenting

Who we partner with.

We take partnerships seriously enough to be honest about who fits and who doesn't. Both columns are written for your time, not ours.

This is for you if

You're a founder or CCO of an established brand with proven traction in offline channels or in non-Amazon online channels. You haven't cracked Amazon — or Amazon is underperforming versus the brand's real potential.

Your brand has the manufacturing, the supply chain, the category position, and the working capital to scale. What you don't have is the Amazon operating team.

You're looking for a partner, not a vendor. You'd rather share the upside than write a retainer cheque.

You want a strategic partner who can fit Amazon into your broader channel strategy — and who actually understands the trade-offs Amazon forces on a multi-channel brand.

You'd rather delegate the day-to-day Amazon operating execution to a senior team than build it in-house. You stay in control of brand direction, category positioning and budget. We stay in control of the operating mechanics inside that envelope.

This is not for you if

You're a small or mid-size business that just needs one Amazon operator. You don't need a partnership at this scale.

Hire a certified Academy graduate

You want to keep day-to-day control of the Amazon channel and bring us in for tactical input.

Take a Consultancy diagnostic

You want your in-house team to learn Amazon themselves.

Explore the Academy

You're at concept stage or launching your first product.

Start with the Academy

If the left column sounds like you, present your case. If the right column is closer, we'll happily point you to the right part of E-commerce Grand Masters for you — and we'd genuinely rather route you correctly than waste your application.

Present your case
Growth Partnership — Module 6 (How the money works) · E-commerce Grand Masters
How the money works

Four beats. Plain English. No agency-speak.

The structure is the same for every partnership. The numbers are bespoke to your brand and category.

Beat 01

No retainer.

We do not charge a monthly retainer. We do not invoice for hours. We do not bill for setup, for strategy, or for the audit. There is no fixed cost that flows from you to us.

Beat 02

We put skin in the game.

For the first months of the partnership, we work without full cost coverage. We pay for our own team's time. We pay for the operating tools. We bring the senior thinking and the executional machinery, and we put both on your brand. If the partnership underperforms, we lose what we invested up front. That's not a slogan. That's the math of the model.

Beat 03

Share of operating profit.

Once the channel is generating operating profit, we take a share. Operating profit — not revenue, not gross margin. The number after Amazon fees, FBA costs, advertising spend, returns, and our share of the operating team. We agree the percentage in the partnership term sheet, and it's the same percentage for the full term.

Beat 04

No markup, no hidden fees.

There are no monthly retainers, no agency fees, no advertising-management fees. If the brand ever needs a specialist outside our team — a 3D product photographer, a packaging studio, a regulatory consultant — you contract them directly at their price. We don't mark up third-party services and we don't bury them inside a service line. Our compensation is the share of operating profit. Nothing else flows from you to us.

"Our incentives align with yours. This is the most powerful commercial position in the market."
— Pablo Lapeña, Co-Founder
Present your case
Growth Partnership — Module 7 (What we run · How we run it) · E-commerce Grand Masters
What we run · How we run it

We don't co-pilot. We operate.

What we run
The operating scope — what comes off your plate.

Vendor Central (1P) — annual negotiations, Vendor terms, catalogue health, chargebacks, marketing services, deal hub, Peak Events coordination.

Seller Central (3P / FBA) — listings, brand registry, A+ content, Stores, brand-protection, inventory planning, reinstatement and case management.

Sponsored Ads + DSP — full campaign architecture, search share-of-voice management, programmatic display, video ads, brand-defence campaigns.

Catalogue + creative — product copy, A+ modules, video assets, product imagery, A/B testing of detail-page elements.

P&L — month-end Amazon P&L by SKU, profitability tracking, cost-of-channel analysis, reinvestment decisions.

Operating cadence — weekly checkpoints with you, monthly partner review, quarterly category strategy session.

How we run it
Three principles — how we behave inside your business.

Skin in the game

Our money is on your brand. Your operating profit decides our pay. If the brand fails, we lose what we invested up front. There is no retainer protecting us from a bad outcome and no alternative incentive pulling us away from the work. Same side of the table, same outcome, same risk.

Embedded

We don't sit outside the brand and report in. Our operating team embeds with yours — inside your Slack / Teams / WhatsApp, inside your category meetings, on your strategy calls. The three of us lead the partnership and join the monthly review and the high-stakes decisions (Vendor renegotiation, category strategy, P&L pivots). The day-to-day execution is the team's job. You get the senior brains where they matter and the operational hands where they move the needle.

Accountable

We commit to category-level objectives in the partnership term sheet — share-of-category, P&L milestones, channel-launch timelines. If we miss, we own it. If the model isn't working after the first review window, we restructure or exit. No retainer means no incentive to drag.

Present your case
Growth Partnership — Module 8 (If these conditions don't fit · reroute) · E-commerce Grand Masters
If these conditions don't fit

Here's what we'd suggest instead.

Not every brand needs a Growth Partnership at this scale. If we're not the right shape for what you have, we already operate the four alternatives that are. Use the one that fits.

Hire one of our certified Academy graduates

For brands that need a single trained Amazon operator embedded in their team — not a strategy partner, not an agency. Our Academy graduates are vetted personally by the founders and trained on the same operating frameworks we use ourselves. The right route if you're a small or mid-size business that needs one operator running Amazon day-to-day.

See the recruitment service

Put your team through the Academy

For brands whose internal commercial team already exists and needs the strategic education to run Amazon themselves. Same operating frameworks. Same case studies. Annual or per-cohort enrolment.

Explore the Academy

Take a 30-day Consultancy diagnostic

For brands that don't need us to run the operation but do need a senior diagnostic on a specific decision — a relaunch, a Vendor renegotiation, a category repositioning. Engagements start at €12,000.

See the Consultancy

Bespoke in-house training programme

For brands large enough to want a closed-cohort version of the Academy delivered to their commercial team — same content as the public Academy but designed around your category, your catalogue, your channels. Pricing on application.

Request a programme brief

We'd rather route you correctly than take an application that isn't a fit.

Growth Partnership — Module 9 (Common questions · FAQ) · E-commerce Grand Masters
Common questions

The questions we get most.

Ordered by what founders ask first.

How exactly is the operating profit calculated?
Operating profit is the number left after Amazon's marketplace fees, FBA costs, advertising spend, returns and refunds, and the operating team's allocation. We define the exact formula in the partnership term sheet, and the percentage we take doesn't change for the full term. We share monthly partnership P&L statements so the calculation is fully transparent.
How long does a Growth Partnership last?
Initial term is typically 24 to 36 months. There's an early review window inside the first 6 months — if the model isn't working for either side, we restructure or exit cleanly. No retainer means no incentive on either side to drag a bad partnership.
What does a brand need to look like to qualify?
Established brand, real traction in offline or non-Amazon online channels, working capital to fund initial inventory into Amazon, manufacturing and supply that can scale. We've partnered with brands at €3M+ annual revenue outside Amazon that under-index on the platform — that's the common shape. Less than that and the math typically doesn't work for either side.
How many partnerships are you running right now?
We cap at 3–4 active partnerships at any time. The three founders stay senior on every account — leading the relationship, the partner reviews, and the high-stakes decisions. Our 30+ person operating team does the day-to-day execution alongside your team. Senior brains and operational hands working together — that's the model. If you're reading this, expect a selective conversation. We won't fake availability.
Are you still operating your own brands?
Yes. Pablo runs a seven-figure consumer brand on Amazon today. Luca runs operator work on his own ventures alongside Pablo. Daniel left Amazon in December 2025 to join a European AI venture. We are not retired operators turning consulting into a second career. The Growth Partnership model exists precisely because we keep operating brands — every brand we partner on extends the same playbook we run ourselves.
Will all three of you actually work on our brand?
Yes — at the right level. One of us leads the partnership relationship day-to-day. All three of us join the monthly partner review and consult on major decisions (Vendor negotiations, category strategy, P&L pivots). Our 30+ person operating team handles the day-to-day execution and embeds with your team. You don't get the three of us in every weekly stand-up — you get us where it matters, and the team where execution matters.
Can we exit if the model isn't working?
Yes. The early review window inside the first 6 months is designed exactly for that. If either side wants to exit at that point, we exit cleanly with no fee, no clawback, no penalty. Aligned incentives means both sides are free if the alignment doesn't hold.
What's the difference between this and an agency?
An agency bills you to do the work whether or not the work pays off. A Growth Partnership pays us only if the work pays off. The agency model passes the operational risk to the brand. The partnership model puts both sides on the same side of the table.
Do you do Growth Partnerships for TikTok Shop or other channels?
Not today. The Growth Partnership operating model is Amazon-only — Vendor Central (1P) and Seller Central (3P / FBA). We've launched our own brands on TikTok Shop and know the channel, but the financial and operational mechanics of a profit-share partnership are built around Amazon specifically. If TikTok is the priority, the Academy covers the channel in depth and our placement service can match you with a certified operator. We may extend the partnership model to TikTok in 2027.
Can we hire one of your Academy graduates instead of applying for a partnership?
Yes. We run a placement service for companies that prefer a single trained Amazon operator embedded in-house rather than a full partnership. Our certified Academy graduates are vetted personally by the founders and trained on the same operating frameworks we use ourselves. See the recruitment page for the placement process and current availability.

Still have questions? Bring them to the call after you present your case. We'd rather have a real conversation than a perfectly written FAQ.

Present your case
Growth Partnership — Module 10 (What happens next · 3 steps) · E-commerce Grand Masters
What happens next

Three steps. No black boxes.

You present your case

You send us a short written application — the brand, the category, your traction outside Amazon, what you've tried on the platform already, and why you think a partnership is the right shape. No template. Write it in your voice. Five paragraphs is plenty. (If you'd rather record a 5-minute Loom, that works too.)

We read every word

Within 5 working days

We commit to a written response within five working days. If the brand is a fit for a conversation, we say so and propose a 90-minute scoping call. If it isn't, we say so honestly and point you to one of the four routes in the previous section. You'll know either way inside a week.

90-minute scoping conversation

On the call: the three of us (or two, depending on availability). We dig into the brand, the category, the traction, and the constraints. By the end you'll have a written partnership shape — scope, term, profit-share percentage range, and the financial assumptions. The number is on the page, not hidden until later.

Present your case
Growth Partnership — Module 11 (Final CTA · Present your case) · E-commerce Grand Masters
Present your case

The application step.

No form fields. No qualifying gates. Just write to us in your voice and tell us what you've built.

What to include
  • The brand · category · core product line.
  • Annual revenue outside Amazon (offline + non-Amazon online).
  • Current Amazon footprint (or none).
  • What you've tried on the platform already.
  • Why you think a Growth Partnership is the right shape.
  • Where you've heard of us (referral / network / public profile).
Where to send it
What you'll hear back
  • A written response inside five working days.
  • Either a 90-minute scoping conversation, or an honest reroute to the right alternative for you.
  • One way or another, you'll know inside a week.

We don't take pitches we haven't qualified. Tell us who you are and what you've built. We'll read every word.

Looking for something else?
Explore the Academy → See Consultancy → See the recruitment service →

Growth Partnership — Module 12 (The facts, in one paragraph) · E-commerce Grand Masters
The facts, in one paragraph

E-commerce Grand Masters Growth Partnership is a revenue-share operating model for established consumer brands on Amazon. The partnership charges no retainer and no agency fees; the operators take a share of the operating profit only, after Amazon fees, FBA costs, advertising spend, returns, and the operating team's allocation. Partnerships are led personally by Pablo Lapeña (fifteen years at Procter & Gamble — seven consecutive years of those as Senior Director of Amazon Europe out of Geneva running the pan-European P&G–Amazon commercial relationship, with the Amazon channel launched for P&G in six European countries; today running his own seven-figure brand on Amazon as a Seller), Luca Marini (former Director of E-commerce Italy at P&G, former regional director at Samsung Middle East across mobile and devices; global experience opening and scaling new markets and new channels including TikTok Shop), and Daniel Arenas (former Senior Category Leader for PC & Gaming Europe at Amazon — ten years inside Amazon Retail, 2015 to December 2025; the only EGM founder who sat on Amazon's side of the negotiation table, opposite Pablo and Luca). All three are still operating today — Pablo and Luca on their own ventures, Daniel inside a European AI venture. An ongoing partnership operated by the team has taken a brand from zero to eight figures on Amazon and is in its third year. Capacity is capped at 3–4 active partnerships at any time by design. The three founders lead the partnership relationship and the high-stakes decisions; a 30+ person operating team handles the day-to-day execution alongside the brand's own team. The partnership model is Amazon-only today (Vendor Central 1P and Seller Central 3P/FBA); EGM has operated on TikTok Shop as a seller and may extend the partnership model there in 2027. EGM also operates the Academy (training course) and Consultancy (€12,000+ senior advisory) businesses, and runs a placement service for companies that prefer to hire a certified Academy graduate rather than enter a full partnership.